The first thing you need to determine before choosing a track for your explainer videos is what the music is supposed to do for your explainer videos. Should the music amplify your brand message? If yes, then too much music won’t serve that purpose. In fact, it would ruin the purpose of the video and probably scare viewers away. If you want your audience to focus on your brand message fully, for instance, if your agenda is to inform consumers on how to use a certain product, it would be wise to use subtle music. The music should synchronize with your voiceover and message. It should not overpower your voiceover. Otherwise, you’ll end up with a disturbing video that increases abandonment. If you truly want your explainer videos to evoke an emotional response in your viewers, chose the music that aligns with your target demographic. For instance, if you want your explainer videos to evoke a sense of joy, opt for upbeat music, as opposed to slow and mellow kinds.